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BAYAMO

Lead Generation campaign through Landing Pages aimed at the identified targets

Nautical

Lead Generation campaign and Landing Pages [strategy, marketing and brand]

CHALLENGE
Achieve the primary objective of generating new business contacts interested in buying the 3 models of the Bayamo product range.

SOLUTION / PROJECT
Based on the analysis of the customer’s needs and its target market, the most effective tool – in terms of cost/benefit ratio – was selected to achieve the defined objectives.

The digital strategy of Lead Generation/Landing Page was the winning solution because it meets all the requirements.
There followed the identification of the strategic objectives to be achieved, the identification and detailed analysis of the characteristics of the Buyer Personas (Exclusive, Premium, Fun-Pro), the definition of the unique value propositions for each of them (based on the different needs that emerged), the strategic positioning of the products involved in the campaign and the most effective call to action.

The selection of the most suitable channels and contact points to intercept the target Customers, the definition of the persuasive Copy/Slogan and the coordinated graphics for the three Landing Pages, were aimed at transferring the value of the Ribs in order to satisfy specific needs of potential customers. Online ADV campaigns were prepared and launched – suitable for the promotion of the Landing Pages in all the most functional Web and Social channels – aimed at generating the highest number of views and conversions possible (compatibly with the available budget).

To further increase the effectiveness of the campaign, DEM were sent to selected lists.

COMPETENCES / SERVICES

CHALLENGE
Achieve the primary objective of generating new business contacts interested in buying the 3 models of the Bayamo product range.

SOLUTION / PROJECT
Based on the analysis of the customer’s needs and its target market, the most effective tool – in terms of cost/benefit ratio – was selected to achieve the defined objectives.

The digital strategy of Lead Generation/Landing Page was the winning solution because it meets all the requirements.
There followed the identification of the strategic objectives to be achieved, the identification and detailed analysis of the characteristics of the Buyer Personas (Exclusive, Premium, Fun-Pro), the definition of the unique value propositions for each of them (based on the different needs that emerged), the strategic positioning of the products involved in the campaign and the most effective call to action.

Online ADV campaigns were prepared and launched – suitable for the promotion of the Landing Pages in all the most functional Web and Social channels – aimed at generating the highest number of views and conversions possible (compatibly with the available budget).

COMPETENCES / SERVICES

Results obtained

Strategic and operational path

Positioning

Buyer personas: Fun-Pro

Buyer personas: Premium

Buyer personas: Exclusive

New business contacts / Lead Generation

Landing Page R 7.6 / Fun-Pro

Contact conversion page.

Landing Page R 9.9 / Premium

Contact conversion page.

Landing Page R 13.1 / Exclusive

Contact conversion page.

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