PITARS – Simply Extraordinary
Product repositioning and Brand Awareness&Value
Wine company
Analysis of the reference market, definition of the strategy, development of the Concept/Big Idea [strategy and marketing]
CHALLENGE
Reorganize the range of products and sales channels, increase the visibility and value of the Brand. Develop new sales channels and markets.
SOLUTION / PROJECT
After a careful analysis of strategic marketing, with interviews with the Pittaro family (which has been producing wine for over 4 generations, with Courage, Commitment and Constancy), the market study with the definition of buyer personas, the repositioning of product collections and the efficiency of sales channels, we have defined the medium/long term operational marketing plan with the appropriate market and product strategies (see the Case History). Following the strategic lines that emerged from the analysis, we defined the Concept and the Big Idea (Simply Extraordinary), which guided the development of all the tools and online and offline activities planned to achieve the objectives: increase the Visibility and Value of the Pitars Brand and create new business opportunities.
COMPETENCES / SERVICES
Brand visibility in one year
SYMBOL ORIGIN
We couldn’t help but be inspired by nature when the heraldic symbol that represents the Pitars Brand came to life. In this family tree, the fruits of the hawthorn recall people, and the branches recall the rows and roots of the history of the Pittaro family, whose ties to the “vine” date back to 1644.
SYMBOL ORIGIN
We couldn’t help but be inspired by nature when the heraldic symbol that represents the Pitars Brand came to life. In this family tree, the fruits of the hawthorn recall people, and the branches recall the rows and roots of the history of the Pittaro family, whose ties to the “vine” date back to 1644.
Brand / Logotype
ADV
Monography
Responsive Website / Social
DEM / Newsletter
Social / PED
Teaser / Video
Events / Co-Branding
