Analysis of the target market, definition of the strategy, development of the Concept/Big Idea [strategy, marketing and brand]

CHALLENGE
Launching a start-up with an innovative product; developing the strategy, the identity and a brand able to become a reference in the field of custom aluminum Ribs.

SOLUTION / PROJECT
Identity Analysis: Vision, Mission and Values. Analysis of Buyer personas and definition of unique value propositions for each of them based on the different needs that emerged and the strategic positioning identified.

Giving shape, image and communication to the business idea and to the analysis carried out in order to help the client to propose a new product concept enhancing the technical skills, the competitive advantages and the passion that animate it.

Realize everything through the “grounding” of the defined communication strategy, both offline and online, through the creation of: Brand, Coordinated Image, Product Catalogs, Website, Landing Page, Social management and Presence Organization at Events and Boat Shows.