Method
Strategic marketing and outsourcing communication
While it is increasingly difficult to predict market scenarios, it is essential to make decisions for the future of your company: performance to be optimized, new opportunities to be seized, business model to be rethought… We know this from our experience, since we have been doing business for more than 50 years.
We’ll walk you through the process, and and offer a method ou can follow to sort through your ideas and address what’s most urgent right away.
Our method starts with an analysis followed by a marketing plan, in which the various activities included in the plan are implemented and refined with measurements, evaluations and, if necessary, progressive improvements.
How we develop your business
With a simple 4-step process:
Know and analyze
We identify the key aspects for your reality; with innovative models we analyze together the market, the competition and the customers to define the best objectives and strategies.
What tools do we use?
Interviews.
Questionnaires.
Checklist.
Matrices.
What do we give you?
Identity and corporate image.
Buyer personas.
Intervention plans.
Choose and create
We choose the right markets, targets and channels and design the most effective ideas to structure a marketing plan that best directs resources and grows your business.
What tools do we use?
Business Modelling and alignment of value proposition on different business channels.
What do we give you?
Marketing/Sales action plan.
Tools definition and timeline.
Communicate and sell
Once defined the tools, we plan and coordinate all the online and offline communication actions, consistent with the objectives of the plan and aimed at supporting the development of your sales.
Training
Support for sponsorships
What tools do we use?
Development and prototyping of creative and business ideas.
Sales network training support.
What do we give you?
Creative proposals (online/offline) for communication and sales.
Support to the inside/outside communication.
Consulting on organization and technologies for remote/smart working.
Measure and increase
We monitor the timing and step by step measure that the results are in line with the identified objectives.
All with a circular approach that improves your company's reputation and turnover in a growing and lasting way.
What tools do we use?
Monitoring plans and interactive control tests, User Experience optimization, Customer Satisfactionn.
What do we give you?
Analysis of the results.
Stable and effective tools and solutions.
How long it can last
This same method will be used to rethink the business in the medium and long term, if necessary also setting up a strategic repositioning of the company.
We will also support you in redefining the organization of work, because smart working and digitization of processes can be crucial to adapt quickly to market changes and be competitive, even in case of unexpected events.
